Mascara

A model is seen backstage ahead of the Fausto Puglisi show during Milan Fashion Week Spring/Summer 2017 on September 20, 2016 in Milan, Italy.

No Mascara Makeup Is the Surprising Beauty Trend You Need to Try Next

By Jessica Fields January 6, 2025

It's surprisingly perfect.

This Tubing Mascara Is My Secret for Natural, Fluffy Lashes

By Jessica Fields December 24, 2024

It's a winner!

mature woman portrait

This Over 50 Makeup Brand Surged in Searches This Year

By Allie Hogan December 18, 2024

Plus, nine other trending brands.

brown mascaras

Mocha Mousse Mascara Is Taking Over—The 10 Best Brown Mascaras to Try

Selena Gomez and Quinta Brunson

Star-Tested and Approved: 60 Celeb-Loved Beauty Essentials to Gift This Year

Up-close of Asian woman's face on a black background

4 Mascara Combos That Will Instantly Upgrade Your Lashes

A close up of a woman's upper half of her face as she puts on mascara

The Best Mascara Tips for Mature Lashes

various drugstore mascaras

The Best Drugstore Mascaras According to Makeup Artists

By Britt Fallon October 11, 2024

Everything is less than $15.

new york fashion weeks makeup trends 2024

Glam Under-Eye Bags and ‘90s Nudes: The 2024 NYFW Makeup Trends We’re Still Thinking About

By Allie Hogan September 16, 2024

Plus, the brands makeup artists used to get the looks.

Rita Ora attends the 76th Primetime Emmy Awards at Peacock Theater on September 15, 2024 in Los Angeles, California.

Reese Witherspoon, Ayo Edebiri and Rita Ora All Wore This New Mascara at the Emmy Awards

By Tatiana Bido September 15, 2024

We’ve been influenced.

Woman getting her mascara applied by a makeup artist

I Own so Many Mascaras—I Keep Coming Back to This $11 One

Ariana DeBose for Optase

Ariana DeBose on Her Favorite Long-Lasting Stage Makeup, Dream Roles and Stage Fright

Side by side image of woman in blue collared shirt and lip gloss

Clinique’s New Black Honey Lip and Cheek Oil Is Just As Gorgeous as You’d Expect

mascara on orange background

I Can’t Believe This New ‘False Lash’ Mascara Is $5

nicola coughlin on bridgerton set

The Mascara Responsible for Nicola Coughlin’s Feathery ‘Bridgerton’ Lashes Is Now on Amazon

kyle richards loreal mascara

The Mascara Kyle Richards Calls ‘the Best’ Is on Sale for Under $10

What Even Is Tubing Mascara?

lili reinhart armani mascara 2

The Lengthening Mascara Lili Reinhart Wore on All 7 Seasons of ‘Riverdale’

best curling mascaras

12 Mascaras That Actually Hold a Curl, According to Beauty Editors and Enthusiastic Shoppers

Amazon under 10 dollars

10 Cart-Worthy Amazon Beauty Finds Under $10

Lash Without Limits mascara review

My Partner Thought I Got Another Lash Lift, But It’s Just This $5 Mascara

Don’t Sleep on Burgundy Mascara: Here Are 10 to Try Now

ILIA mascara kacey musgraves

Celebrities and Shoppers Can’t Get Enough of This Mascara for Sky-High Lashes

kendall jenner

Kendall Jenner Says This $16 Mascara Is “The Best”

vanilla-girl

‘Vanilla Girl’ Aesthetic Makeup Is Trending—Here’s How Anyone Can Achieve It

Join the conversation

1 2 … 8 9 Next

Give the Gift of Luxury

Give a Subscription