Alex Cooper, master of anticipation, created an Instagram for her top-secret upcoming project last month. After weeks of what she might refer to on her podcast “Call Her Daddy” as edging, she revealed that she’ll be launching an electrolyte beverage brand in the new year, aptly named Unwell Hydration.
This drink appear to be the whole package—packed with B vitamins and electrolytes, low on sugar, and gently caffeinated. In her reveal on Instagram, Cooper writes that Unwell Hydration is great for hangovers, post-exercise, long work days and even fueling busy moms.
“A little something to help get you through all of life’s unwell moments,” writes Cooper on Instagram. “It’s a drink by women…for everyone.” She notes that all three flavors—strawberry, mango citrus, orange hibiscus— are delicious. Available January 1st, in partnership with Nestlé, at Target and online, we’re excited to have it by our side to tackle our New Year’s resolutions.
