There’s nothing quite like a gift bag packed with goodies to spark excitement, but the Golden Globes gift bag takes things to a whole new level. If you’re unfamiliar with this iconic tradition, prepare to be amazed. After all, this isn’t your average swag bag. This year, it’s valued at an eye-popping $1 million and every bit as extravagant as you’d imagine.
The Golden Globes and Robb Report gave us a glimpse of the magic inside. Winners and presenters at the 82nd annual ceremony on Sunday, January 5, will score the ultra-luxe Atlas Bespoke Weekender Bag. Inside, recipients will receive the “The Ultimate Gift Book,” a curated catalog that lets recipients choose their dream gifts out of 28 options.
And let me tell you, the options are nothing short of incredible. Think travel experiences like a five-night stay at the Joali Being wellness retreat in the Maldives or a private flight and stay in Finland to witness the Northern Lights. One especially lucky recipient will score a wine tasting and dinner experience in Bordeaux, France, courtesy of Liber Pater—valued at an astounding $272,000—while others can opt for a rare bottle of Komos XO tequila for a more laid-back indulgence.
But since we’re all about beauty, let’s talk standout beauty picks. Among the luxe offerings are Brad Pitt’s Beau Domaine The Fluid Cream ($209), the CurrentBody LED Light Therapy Face Mask Series 2 ($469), a kit of “flowery skin-care essentials” from Femmue ($290) and La Prairie’s Pure Gold Radiance Concentrate Serum ($935). Oh, and don’t think they left beauty treatments out of the offerings. One lucky recipient can claim a $40,000 non-surgical stem cell facelift with Dr. Simon Ourian, while 10 others will score a $1,400 oxygen facial at The Maybourne Beverly Hills.
Not a bad deal, right?
