Icy Makeup Is the Winter Look You Didn’t Know You Needed

Winter is finally starting to settle in, and it’s time to start busting out the furs, earmuffs and shearling-lined garments. Like clockwork, the season is inspiring some of the best looks, and this year’s icy makeup trend is proof. The aesthetic embodies the frosty feeling of the season and embraces a more modern take on last year’s cold makeup look. Though it goes by a few names on TikTok, including ice princess and icy winter makeup, it’s clear that the trend will be sticking around for the colder months ahead. Below, learn all about icy makeup and the best products to recreate the look.

What is icy makeup?

If you remember the “I’m Cold” makeup aesthetic that was trending in 2023, you’ll recognize some of the elements that define this year’s version—think a creamy complexion, bold flush and pigmented lips. But that’s where the similarities end. Where the cold makeup trend was all about full coverage and matte finishes, icy makeup embraces a more natural look. It focuses on illuminated, glowy skin, shimmery eyes and glossy lips and can be customized to fit your level of glam. Whether you prefer an extraterrestrial level of sparkle or just a hint of shimmer, you can still sport the trend.

Products for creating the icy makeup look

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MAC Cosmetics Strobe Dewy Skin Tint ($29)

To create the naturally glowy base, you’ll want to go with a skin tint that allows your skin to shine through. MAC’s latest formula has a sheer gel-like consistency that gives you a soft illuminated glow. A dab will do, but it can also be built up for more coverage if preferred.

• BUY ON MAC – $29
• BUY ON ULTA – $38

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Huda Beauty Icy Nude Eyeshadow Palette ($69)

The eyes are the star of this makeup look and include a blend of shimmery silver shades and soft nudes. This makeup palette takes the guess work out of finding the right shade and has an array of colors that make nailing the look a breeze.

• BUY NOW – $69

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Sonela Beauty Dewy Liquid Blush ($36)

Cream and liquid blushes will help give you a rosy flush while keeping your makeup dewy and glowy. Sonlea’s dewy liquid blush packs a bold punch of color and blends out to a subtly dewy finish that adds to the radiance of the look.

• BUY NOW – $36

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Ami Colé Soft Shape Lip Liner ($18)

A nude lip is the perfect pairing for your shimmery lids. Look for a lip liner that’s slightly lighter than your lips to enhance their natural color and use it to line and fill your lips for a plumped look.

• BUY ON AMI COLE – $18
• BUY ON SEPHORA – $18

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Glossier Glassy High-Shine Lip Gloss ($18)

Icy makeup is no time for a matte lip. Once you’ve lined and filled your lips, top them with a pretty pink gloss to add shine. Glossier’s Glassy fits the bill and even has a touch of sparkle for extra shine.

• BUY NOW – $18

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Lilly Lashes Crystal Band Lashes ($25)

If you’re feeling extra glamorous, a luscious lash look is the best way to finish your makeup. These crystal-lined lashes bring your icy makeup full circle and give the final look a special touch.

• BUY NOW – $25