Hailey Bieber knows how to keep us guessing. The 28-year-old model, mom and founder of Rhode has already delivered some of the year’s most talked-about beauty launches, including Pocket Blush, Barrier Butter and travel-size versions of the brand’s skin-care lineup. Now, she’s teasing what might just be her next viral hit: lip liner, revealed via TikTok.
In the video, posted on Saturday, December 21, Bieber films herself lining her lips with the unreleased product, which clearly features “Rhode” branding if you pause for a closer look. Once she finished defining her pout, she tapped her Pocket Blush onto her lips to complete the look, dabbing a little extra on her cheeks for a monochromatic finish.
Fans quickly flooded the comments section of Bieber’s TikTok. Some begged for the lip liner’s release, writing things like, “just launch them already!” while others called for the brand’s availability in their countries, with Australia, Mexico, and New Zealand among the many locations mentioned. Many also pointed out that the lip liner appears to be dual-ended, featuring a pointy applicator on one side and a flatter one on the other.
The news has made its way beyond the comments section, too. Beauty news platform Trendmood reposted a screenshot, introducing the Rhode lip liner in the caption and hinting that it’s “coming soon on their website.” As of now, Rhode has yet to officially tease the product on its social channels, but we’ll be keeping a close watch for the moment they do and updating you accordingly.
@haileybieber yes chef 🙇🏼♀️ @rhode skin ♬ Messy – Lola Young
