Fine’ry Launches Brand New Men’s Fragrance Line

Fragrance has had a year like no other, and 2025 is set to be another record-breaking year. And thanks to the super-affordable scents from Fine’ry, it’s starting with an ultra-affordable bang. Launching three new feminine scents and an entire line of masculine fragrances, Fine’ry is ready to make your new year smell amazing.

Introducing Three New Feminine Scents

This new year, Fine’ry has launched three new feminine scents alongside its latest men’s collection. The fragrances, a collection that celebrates true florals and gourmands, are all Target exclusives.

Rosa Lina ($30) reinvents the rose perfume using a combination of rose water and velvet rose alongside delicious lychee and warm cashmere musk. She’s a Goodie ($30) darkens a floral in a good-girl-gone-bad combination of black currant and purple plum against an orris and sugar background. Finally, No Prince Required ($30) captivates with pink marshmallow and vanilla, made delicate by night-blooming jasmine.

Fine’ry Takes on Men’s Fragrance

Marked by delicious, indulgent scents like mandarin and bergamot, the men’s collection is a captivating balance of strong and soft. Daring to be floral, fresh lavender and jasmine help create a full-bodied and ultra-wearable blend. The result is a thoughtful and gorgeous take on traditionally masculine fragrances like vetiver and leather.

1 / 9

Alleged ($30)

This Target exclusive is a rush of green with a touch of sensory thrill, the chase personified by green leaf and heady patchouli.

• BUY NOW – $30

KEY NOTES

Bergamot, Coriander, Green Sage, Apple, Amber, Cedarwood and Patchouli

2 / 9

Two Billion ($30)

The delicate warmth of tonka bean and vanilla make up the heart of this fragrance, wrapped in citrus and evergreen notes that introduce this good-luck-charm scent.

• BUY NOW – $30

KEY NOTES

Mandarin, Pineapple, Lavender, Cedarwood, Tonka Bean, Vanilla and Musk

3 / 9

Aqua Venture ($30)

Coriander, sea salt and refreshing lemon create a sea-side freshness that elevates the charged feeling of the swirling, riotous coastline.

• BUY NOW – $30

KEY NOTES

Lime, Mandarin, Sea Salt, Juniper Berry, Rosemary, Patchouli and Moss

4 / 9

Why Not ($30)

Classic, aquatic and deeply fresh, this scent is a gorgeous balance of geranium, warm amber and bright lemon, for the ideal daily wear.

• BUY NOW – $30

KEY NOTES

Bergamot, Ginger, Blue Sage, Marine Accord, Fir Needle, Olibanum and Amber

5 / 9

In The Oud ($30)

Vintage suede and leather wrap around a heart of delicate saffron and warm amber and vanilla, creating an effect of a fire-warmed, cozy smoke room filled with burning incense.

• BUY NOW – $30

KEY NOTES

Cardamom, Saffron, Oud, Patchouli, Leather, Amber, Vanilla and Tonka Bean

 

6 / 9

Jungle Vetiver ($30)

Juicy and deep fig runs through a black tea and vetiver green garden, made cozy by tonka bean and vanilla cream.

• BUY NOW – $30

KEY NOTES

Cumin Seed, Carrot Seed, Fig, Wild Orris, Black Tea, Sandalwood, Tonka Bean, Vetiver and Vanilla Cream

7 / 9

Not Another Blue ($30)

The first touch of cool evening on hot, dry desert sand, this fragrance combines rich evergreen, vetiver and patchouli with uplifting lemon and lavender.

• BUY NOW – $30

KEY NOTES

Lemon, Elemi, Black Pepper, Lavender, Evergreen, Patchouli, Vetiver and Amber

8 / 9

Smoke & Leather ($30)

Designed to embody the wild freedom of the open road, this scent balances the rush of sun-stained blacktop with the fine leather of a faded motorcycle jacket.

• BUY NOW – $30

KEY NOTES

Coriander, Geranium, Orris, Cedarwood, Oud, Amber, Leather and Musk

9 / 9

Ultra ($30)

The spice of black pepper meets the citrus splash of fresh bergamot, wrapped around a heart of juicy pineapple and mandarin that delicately fades to a moss and musk combination.

• BUY NOW – $30

KEY NOTES

Bergamot, Black Pepper, Pineapple, Leather, Jasmine, Patchouli, Moss and Musk