Fragrance had a huge moment this year, with more and more people getting invested in the category. It was a fun year for scent aficionados, and we’re excited to see what 2025 brings. Spate recently shared their data projections on what trends we’ll see spike in searches in the coming year. We’ve rounded up the fragrance trends you’ll see everywhere in 2025 and included some recommendations to get you started.
Gourmand Fragrances
Gourmand scents have been climbing in interest this winter season, and data predicts that we’ll see this carry into the new year in a big way. Overall search for gourmand fragrances is predicted to increase by 33.9 percent. Within the category, caramel perfume is expected to see the biggest jump, with an over 42 percent increase. Other gourmand scents predicted to trend include marshmallow perfume and vanilla perfume.
One’s to try: Prada Candy Eau de Parfum ($125), KayaIi Yum Boujee Marshmallow 81 ($138), Tom Ford Vanilla Sex ($255)
Smaller Formats
The data indicates that we may see more interest in various ways of buying fragrances. Searches for travel perfume and perfume discovery sets are predicted to jump over 32 percent, indicating interest in smaller bottles of scents. Additionally, oil-based perfume is slated to gain traction with a 27.8 percent increase in searches.
One’s to try: Future Society Discovery Set ($35), Burberry Goddess Travel Spray ($39), NEST Madagascar Vanilla Perfume Oil ($35)
Watermelon Perfume
One of the biggest predicted fragrance trends of 2025 is watermelon perfume, with data suggesting a 61.7 percent increase in searches for the fruity scent. We’re hoping to see some exciting new watermelon perfume launches in the new year.
One’s to try: Phlur Dragon Fruit ($38), House of Bō ORO VERDE ($175)
Matcha Perfume
We’ve seen interest in this green tea-based scent grow in the past few months, and the data suggests it’ll climb over 41 percent in searches. Here is hoping this inspires Maison Margiela Replica to bring back their Matcha Meditation perfume.
One’s to try: Le Labo Thé Matcha 26 ($107), Dossier Citrus Matcha ($39)
