7 Strawberry Fragrances to Embrace Before Spring

The world is full of different fruits, each presenting a unique, juicy aroma, yet when it comes to fragrances, the “fruity” category tends to refer to citrus or green apple. It’s no secret that more unique fruity perfumes have become popular, from cherry to lychee. But the latest internet obsession over strawberry fragrances is long overdue. Strawberries are beloved for their sweet, tart flavor and vibrant red hue, but when it came to capturing the essence of their scent, things proved to be difficult. Just how does a strawberry smell? Is it sweet like the first bite of the ripe fruit, or earthy like the green stems it grows on, or maybe it’s rich and decadent like a buttery strawberry dessert?

The mystery of the fruit’s signature aroma has been thrust into the spotlight, as more and more brands are beginning to lean into the notes that make strawberries unique. Whether you’re looking for something fruity or sweet, a strawberry fragrance can be just the thing your vanity needs. Ahead, see seven of the best strawberry perfumes to add to your collection before spring.

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Burberry Her Eau de Parfum Intense ($143)

Think of this new launch as a more vibrant and radiant version of Burberry’s signature Her fragrance. More daring than delicate, it’s packed with wild and fragrant aromas like fresh-picked strawberries and sweet orange blossoms and is grounded with a heady aroma of rich ambery wood.

• BUY ON ULTA – $143
• BUY ON SEPHORA – $143

2 / 7

PHLUR Strawberry Letter Eau de Parfum ($99)

Where most strawberry perfumes aim to be sweet, PHLUR’s Strawberry Letter opts for a different perspective. It combines the juicy aroma of strawberry and plum nectar with warm amber and tonka bean to unveil a unique scent. The result is alluring and too interesting to resist.

 

 

 

• BUY ON PHLUR – $99
• BUY ON SEPHORA – $99

3 / 7

Kayali Yum Boujee Marshmallow ($138)

Despite being one of the middle notes, strawberry plays a big role in this sweet scent. Combined with equally sugary aromas, such as pink marshmallow, coconut, whipped vanilla and raspberry sugar, it delivers an indulgent bouquet with each spritz.

• BUY ON HUDA BEAUTY – $138
• BUY ON SEPHORA – $138

4 / 7

Brown Sugar Babe Pink Poundcake ($45)

Decadence is the name of the game when it comes to Brown Sugar Babe’s scents, and this one does not disappoint. The top of Pink Poundcake is packed with fruity notes that meld beautifully into aromas of vanilla and buttercream. The result is a delicious whiff of strawberries and sweet cake batter.

 

• BUY NOW – $45

5 / 7

Malin & Gotez Strawberry ($100)

The complexities of this fragrance run much deeper than its name alludes. It’s designed to deliver the aromas of the common garden strawberry in a deconstructed fashion, giving you little hints of sweet, spicy and earthy notes. From spicy pink pepper to jasmine petals, oakmoss, orris root, and, of course, strawberry, it’s an unexpected combination that works beautifully together.

• BUY ON MALIN & GOTEZ – $100
• BUY ON NORDSTROM – $100

6 / 7

LoveShackFancy Endless Dreams Eau de Parfum ($125)

The oversized baby pink bow and floral vase are telling of the pretty notes you’ll find in this fragrance. The top aromas are saturated with rich red fruit like strawberries and raspberries, while the middle is packed with fresh flowers and fragrant lace. The result, like the packaging, is an explosion of whimsy and sweetness.

• BUY ON LOVE SHACK FACNY – $125
• BUY ON SEPHORA – $125

7 / 7

Dior Holy Peony ($165)

Dior’s Holy Peony is a masterclass in restraint. With two distinctly sweet notes, peony blossoms and sparking strawberry, at the core of the fragrance it has a fresh aroma that’s not cloying or overbearing thanks to woody musk notes that ground it.

• BUY NOW – $165