Clean makeup brand REFY is expanding its beauty empire with an exciting venture into skin care, launching two groundbreaking products designed to simplify beauty routines while delivering impressive results. The brand’s new Face Cleanse ($32) and Face Sculpt ($50) are now available exclusively on us.refybeauty.com and Sephora.com.
The Face Cleanse introduces an innovative 30-second dual-action formula that removes 100-percent of makeup, SPF and impurities while simultaneously hydrating the skin. This Korean-made formula transforms from a serum to foam texture, providing a double cleanse in a single step.
Complementing the cleanser is Face Sculpt, which REFY presents as the world’s first sculpting moisturizer with an innovative roller applicator. This dual-action day-and-night moisturizer combines immediate hydration with visible contouring benefits, also creating an optimal base for makeup application. The formula includes the clinically-proven Inst’Tight Complex for instant lifting effects, glycerin for 24-hour hydration and mushroom extract to calm and reduce redness.
Founded by beauty entrepreneur Jess Hunt and business maverick Jenna Meek, NB100 winner REFY has built a loyal following since its 2020 launch by offering streamlined, effective products for all skin tones and types.
“At REFY, our move into skin care was driven by a desire to simplify your routine while delivering results,” states the brand. REFY’s expansion into skin care appears positioned for success, offering solutions that bridge the gap between skin care and makeup while maintaining their signature approach to simplicity.